Miami Hispanic Ballet, American Airlines & Miami Dade College Wolfson Campus presents the XVI Annual International Ballet Festival of Miami « The Cuban Art Project

Miami Hispanic Ballet, American Airlines & Miami Dade College Wolfson Campus presents the XVI Annual International Ballet Festival of Miami

The XVI Annual International Ballet Festival of Miami (IBFM) will take place August 26 through September 18, 2011. The Festival opened with the Official Poster Unveiling by Cuban Artist Arturo Cuenca and new statue for the “A Life for Dance Award” created by the Cuban sculptor Michel Hernandez. A special book presentation dedicated to the legendary, world-renowned Mexican Contemporary Choreographer Gloria Contreras, followed with the launching of the Dance Film Series at the Miami Beach Cinematheque.

Cuban Artists Michel Hernandez and Arturo Cuenca

Book Presentation of “Taller coreografico de la Unam 40 años de danza by Gloria Contreras given by Gregorio Luke, former cultural attaché of Mexico in Los Angeles and Director of the Museum of Latin American Art in California.

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Antonio Guerrero, Arturo Cuenca, Michel Hernandez & Alejandro Rios

Agencies Need to Think More Facebook, Twitter and Less TV

NEW YORK (AdAge.com) — Union Square Ventures partner Fred Wilson has seen the future, and it’s in “earned,” not paid, media, which has big implications for marketers, agencies and, of course, the media itself.

Fred Wilson
Gary He

Fred Wilson

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“There are still a lot of marketers out there buying their media when they could earn it, and earn it a lot less expensively,” he said today at Ad Age’s Digital Conference in New York.

While overall spending on marketing may go up, traditional-media outlays are declining, and spending is growing on the creative and technology necessary to implement social campaigns on Facebook, Twitter and MySpace. Agencies have to find a way to continue to make money in this environment.

Full Coverage of the 2009 Ad Age Digital Conference

“The total amount of money flowing out of marketers’ pockets to agencies won’t decline and will likely go up, but the mix is headed for important changes,” Mr. Wilson said.

As a venture capitalist, Mr. Wilson said, he’s funding companies that address the new marketing paradigm, from earned-media platforms such as Twitter and social video site Boxee to next-generation ad agencies such as Federated Media and Clickable, and from analytics firms such as ComScore and Quantcast to tech platforms such as FeedBurner and Dave Morgan’s Simulmedia.

What do earned-media campaigns look like? A lot like Burger King’s “Whopper Sacrifice” effort on Facebook, which resulted in 234,000 “killed” friendships; like Disney’s building a following for the Jonas Brothers online and not on the radio; or like the gourmands behind the Kogi BBQ trucks in Los Angeles, which have 14,000 Twitter followers who are alerted when the Korean taco truck is in the neighborhood.

The challenge for marketers and agencies, then, is to engage with social media in an authentic way, and know they are going to be punished by its denizens for any perceived spam.

Indeed, controlling spam or unwelcome marketing has become a huge expense for Google, Twitter, Facebook and others. “One of their biggest costs is ‘environmental mediation,’ or keeping the bad people at bay,” Mr. Wilson said.

Once a niche phenomenon, social media has achieved mass, network-TV-like scale. Mr. Wilson predicted Twitter could reach 50 million users, or one quarter the size of Facebook today, by the end of 2009.

Carta abierta de Pablo Milanés a Edmundo García | Café Fuerte | Noticias e información de Cuba y Miami

Carta abierta de Pablo Milanés a Edmundo García

Última actualización Monday, 29 August 2011 05:09

Publicado Monday, 29 August 2011 02:19

– El cantautor cubano Pablo Milanés, de visita en Miami, ha decidido responder con esta carta abierta a un artículo publicado la semana pasada por el comentarista Edmundo García, en el cual cuestionaba el comportamiento del artista y sus declaraciones a la prensa en Estados Unidos.

CaféFuerte reproduce a continuación las reflexiones de Milanés en respuesta al conductor del programa radial “La Tarde se Mueve” en Miami.

(En respuesta a su artículo del 26 de agosto de 2011)

Edmundo,

Hace años estás intentando hacerme una entrevista sin éxito, hasta el punto de resultar insoportablemente insistente porque además, para colmo, en tu petición posteriormente iban tus entrevistas adjuntas, esas entrevistas que no tuve más remedio que clasificar como “correo no deseado”, para al fin librarme de ellas. Continue reading