The Adobe® Online Marketing Suite,
powered by Omniture®
Unleash the Power of Your Data
Adobe provides Online Business Optimization through an Online Marketing Suite that enables marketers to unleash the power of their customer data to optimize ad spend and conversion while delivering customers relevant, personalized experiences. The Suite allows marketers to increase the efficiency of marketing processes, and spend marketing dollars more efficiently for maximum ROI.
Businesses today rely on many different solutions to run their marketing campaigns and programs, but find it a challenge to do so because of the need to combine data from multiple sources including Web, mobile and social media interactions as well as CRM, call center and point-of-sale systems. As a result, businesses struggle to automate interactions with their customers across these multiple touch points.
The Online Marketing Suite consists of comprehensive portfolio of optimization applications for:
- Visitor Acquisition
- Online Analytics
- Multi-Channel Analytics
- Open Business Analytics Platform